According to Airbnb, the travel trend known as 'touch grass' is expected to experience significant growth in the near future. This term, often used to describe outdoor and nature-focused activities, reflects a shift in traveler preferences towards more authentic and immersive experiences in natural settings.
Airbnb's recent analysis indicates that travelers are increasingly seeking escapes that allow them to reconnect with nature, away from urban environments and digital overload. This trend encompasses activities such as hiking, camping, outdoor retreats, and rural stays, which are becoming more popular among various demographics, especially younger travelers looking for meaningful and health-conscious experiences.
The platform reports a surge in bookings for rural properties and outdoor adventure packages. Hosts offering unique outdoor accommodations, like treehouses, cabins, and glamping sites, are seeing a rise in demand. This shift aligns with broader societal movements emphasizing mental health, wellness, and sustainability, which influence travel choices.
Experts suggest that the 'touch grass' movement is part of a larger transformation in the tourism industry, where travelers prioritize experiences that promote relaxation, mindfulness, and environmental consciousness. Airbnb's data shows that regions with abundant natural landscapes are experiencing increased interest, with some areas reporting double-digit growth in bookings related to outdoor activities.
As the world continues to recover from the impacts of the pandemic, this trend highlights a desire for safer, more personal travel experiences that foster a connection with nature. Airbnb anticipates that this movement will not only reshape travel patterns but also influence the development of new accommodations and outdoor activity offerings in the hospitality sector.
In conclusion, the 'touch grass' travel trend is poised to become a dominant force in the tourism industry, driven by a collective desire for authentic, nature-based experiences. As travelers seek to escape the stresses of modern life, outdoor and rural travel options are expected to flourish, creating new opportunities for hosts and destinations alike.